Customizing Easy Image Optimizer (ExactDN)
While the Easy Image Optimizer (powered by ExactDN) is designed to be pretty much automatic, it has a ton of filters and constants that will allow developers to customize it's behavior. If you're familiar with Jetpack's Photon module, you'll see pretty much all the same filters, and likely a few extras. Uppercase items are constants that should be defined in wp-config.php, lowercase items are filters that can be run elsewhere, like your functions.php. If you want more detail, they are fully documented in the class-exactdn.php file:
EXACTDN_EXCLUDE - By default, ExactDN rewrites urls for all external resources: JS, CSS, fonts, etc. This allows you to specify patterns to ignore for non-image resources by defining this constant in your wp-config.php. It does not affect images, as there are other ways to go about that (below). Valid values include a simple string, or an array of string pattern matches. Wildcards (*) are implied, so do not include them or you will get unexpected results. See examples.
EXACTDN_PREVENT_SRCSET_FILL - ExactDN will attempt to make all images "responsive" for mobile and hi-dpi/retina devices. Define this constant in your wp-config.php if the "srcset fill" is causing issues on your site.
EXACTDN_IMAGE_DOWNSIZE_SCALE - When explicit dimensions are given to the image_downsize() function, ExactDN will crop an image to those exact dimensions. If you prefer to have scaling be the default for such operations, define this to true in your wp-config.php.
exactdn_content_width - Many themes define a global $content_width variable (in pixels), which ExactDN will use to constrain images found in page/post content, use this filter to override that global setting.
exactdn_skip_image - Defaults to false, second parameter is usually the image url, third depends on whether it comes from the content filter, or the srcset filter.
exactdn_post_image_args - Filter the array of ExactDN arguments added to an image, which by default, only includes width and height values.
exactdn_admin_allow_image_downsize - While themes and plugins generally use the image_downsize() function, the WP admin also uses it liberally, but ExactDN is turned off in the WP admin by default (false).
exactdn_override_image_downsize - Provide plugins a way of preventing ExactDN from being applied to images retrieved from WordPress Core. By returning true, the image_downsize filter will terminate immediately.
exactdn_image_downsize_string - Filter the ExactDN arguments added to an image when that image size is a string. For example, when $size is 'full', 'medium', etc.
exactdn_image_downsize_array - Filter the ExactDN arguments added to an image, when the image size is an array of height and width values.
exactdn_admin_allow_image_srcset - Provide plugins a way of running ExactDN for the srcset attribute of images in the WordPress Dashboard (wp-admin).
exactdn_srcset_multipliers - Filter the multipliers ExactDN uses to create new srcset items. Return false to short-circuit and bypass auto-generation.
exactdn_reject_https - Tells ExactDN to ignore/reject images that are served via HTTPS. Defaults to false, set to true to only rewrite non-encrypted image communication.
exactdn_validate_image_url - Overwrite the results of the previous validation steps an image goes through to be considered valid for ExactDN.
exactdn_development_mode - Disables ExactDN URL processing for local development. Defaults to false.
exactdn_skip_for_url - Allow specific image URls to avoid going through ExactDN (in case exactdn_skip_image didn't work for you).
exactdn_pre_image_url - Filter the original image URL before it goes through ExactDN.
exactdn_pre_args - Filter the ExactDN image parameters before they are applied to an image.